Be You:
Shiseido Campaign Design


‘Be You’ is a 6-month campaign for Shiseido’s latest product at the time, the Synchro Skin Glow Cushion Compact.
Shiseido aspires to change its comapny image from old to young, hoping to attract a younger demographic group. As a result, the big idea is to ‘Celebrate the Beauty of Being an Independent Woman’. In order to attract more young women, current activism for feminism and women empowerment are taken into consideration, so that Shiseido’s goal can be fulfilled.


logo

slogan
Be you. Do you. For you.


microsite



poster + pop up stores




celebrity endorsements

      

packaging


www.syuenkee.com
Run